The One Branding Mistake You Might Be Making (and How to Fix It Today)
Have you ever felt like your brand just isn’t ‘clicking’ with your audience—but you’re not sure why? Maybe you’ve spent hours perfecting your logo or refining your website, only to feel like something still isn’t connecting. You’ve put in the effort, created a beautiful brand, and poured your heart into your messaging, but something still feels off.
There’s one common branding mistake I see all the time, and fixing it can instantly make your brand more magnetic and engaging.
The Mistake: Your Brand Messaging is About YOU, Not Your Audience
This happens to so many entrepreneurs and business owners. You get caught up in telling your own story—why you started, your passion, your experience. And while those things matter, your audience isn’t looking for a backstory. They’re looking for a solution to their problem.
Reality check: Your brand isn’t about you. It’s about how you help them. It’s an opportunity to show how you can help others and make a meaningful difference in their lives.
When your messaging focuses too much on “I” and “we,” it misses the opportunity to deeply connect with your audience’s needs, challenges, and desires.
The Simple Fix: Flip the Script to Focus on Your Audience
Try this right now:
Look at your website, social media bio, or marketing materials.
Count how many times you say “I” or “we” versus “you.”
If “I” shows up more, rewrite your messaging to center around your audience.
A quick shift in perspective can make a huge difference in how your brand resonates. It’s easier than you think, and the results can be transformative.
Quick Examples (Before & After):
Before (Common Mistake):
“I help creative entrepreneurs build brands they love.”
After (Audience-Focused):
“You deserve a brand that feels like home. Let’s make it happen.”
Before (Common Mistake):
“We design high-quality websites for small business owners.”
After (Audience-Focused):
“Your business deserves a website that works as hard as you do—let’s build one that connects and converts.”
Before (Common Mistake):
“We create social media content to help businesses grow.”
After (Audience-Focused):
“Struggling to keep up with social media? Let’s craft content that speaks to your audience and grows your brand effortlessly.”
See the difference? The second version immediately makes the reader feel like the message is about them—not the business owner. This shift creates a sense of connection and trust, making your audience feel seen and valued.
Make the Shift Today
Take 15-20 minutes to start updating your website bio, Instagram profile, or the headline on your homepage—small tweaks can make a big difference in creating a more engaging brand. And if you need a little extra help, AI tools like ChatGPT can make refining your messaging even faster; it's like having a brand strategist in your pocket! Make it about your audience and what they gain from working with you.
Then, let me know how it feels! I’m so excited to see how you bring your brand to life. Try rewriting one key part of your brand messaging and share it with me via email or Instagram DM—I’d love to celebrate your progress and cheer you on! Here's to making your brand instantly more magnetic.
With love and light– Pamela
